Hard to offer to discount, promotional campaign, change in market approach or when to lifecycle at product line without understanding all the levers effecting the outcome. You have to understand everything from a rise/fall in labor cost, distribution percentage, supply chain.this is what (real) marketers do - which is after all, how to conduct profitable business repeatedly over time (revenue is for sales, but the marketer needs to be able to help sales sell smart). ![]() What impacts costs and margin usually effects revenue too. Next it is to gain and understanding of the "levers of the business" for that organization.Įvery business has them. I actually have a "ten things to do list, but for me, any leadership position starts with the expenses, budget and getting a controlling handle on them. ![]() ![]() So.you have just become the grand poo-bah what now?
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